"The bottom line is we know how important it is for our users to access an ad-free YouTube experience for free," an Adblock Plus blog post from October 13 reads. Since announcing the smaller "experiment," ad blockers such as Adblock Plus have been looking for ways to continue serving YouTube users, but that will become harder as Google hardens its ad-blocker-blocking efforts. In June, Google confirmed to The Verge "a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.” Now it seems the effort has been expanded. YouTube's terms of service say that users aren't allowed to "modify" the service or "circumvent, disable, fraudulently engage with, or otherwise interfere with any part of the Service (or attempt to do any of these things), including security-related features or features that (a) prevent or restrict the copying or other use of Content or (b) limit the use of the Service or Content." Advertisement The Google support page link in the above statement notes that "if you continue to use ad blockers, we may block your video playback." Ads support a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube. We’ve launched a global effort to urge viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium for an ad free experience. The use of ad blockers violate YouTube’s Terms of Service. In a statement shared with The Verge and other publications, Google confirmed YouTube's ad blocker crackdown, saying: The Verge reported that sometimes those who see the prompt can continue watching videos anyway, but "for one Verge staffer, YouTube now fully blocks them nearly every time." While I was able to still watch YouTube with an ad blocker, recently, an increasing number of users have reported seeing the prompt. The prompt notes that "ad blockers violate YouTube's Terms of Service" and urges users to either allow ads on YouTube or subscribe to YouTube Premium. YouTube has launched a global front against ad-blocking extensions, taking a small experiment it began in June full-scale.Īs noticed by Android Authority on Monday morning, some YouTube users are now seeing a disruptive prompt when they try to watch videos while using a browser with an ad blocker.
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